TRADER, headquartered in Toronto, is a leader in print and digital vertical media in the automotive and generalist verticals. The company offers a broad set of services such as inventory management, web solutions, optimization of media spend and lead-generation campaigns. Its flagship site autoTRADER.ca™
for used cars reaches over 1.5 million unique visitors monthly. The new Autos.ca™
website dedicated to new cars is the online destination of choice for automotive information and advice on making smart car purchase decisions. TRADER is the media and website solutions provider to over 3200 Canadian automotive, powersport,
boat, RV and heavy truck & equipment dealers through a best-in-class dealer SMART solutions platform.
TRADER's new velociT Solutions platform is available to all Canadian dealers and include the product Toptimizer powered by vAuto and a second product, Tnetwork, as part of an exclusive relationship with Bignition. Toptimizer and Tnetwork complement each other since participating dealers can access vAuto's sophisticated inventory management Market Stocking, Appraising and Pricing modules as well as Bignition's Dealer Inventory Network (DIN) which enable automobile dealers to quickly and easily buy, sell and trade vehicles with each other.
Founded in 2005 and headquartered in the Chicago suburb of Oak Brook, IL, vAuto also maintains a research and development center in Austin, TX. Dale Pollak, vAuto's founder, is the author of two books featuring best practices and strategies for the used car department, Velocity: From the Front Line to the Bottom Line and Velocity 2.0: Paint, Pixels & Profitability. www.vauto.com
Bignition, based in British Columbia, has been servicing the automotive industry since 2008. Prior to the partnership with autoTRADER, Bignition and its proprietary software already served hundreds of automotive dealers in Canada. www.bignition.com