This Privacy Statement sets out the privacy policies and practices for Trader Corporation. and its subsidiaries and affiliates (collectively, "Trader") with respect to the collection, use and disclosure of personal information in connection with www.autotrader.ca (the "Site"). This Privacy Statement may be updated by Trader giving reasonable notice of the revised terms (including by e-mail or by posting on the Site), and this Privacy Statement may be supplemented or modified by agreements entered into between Trader and an individual from time to time.
In this Privacy Statement, "personal information" means any information about an identifiable individual, as further defined under applicable Canadian laws.
Collection of Personal Information
The Site's registration form requires users to give us contact information (such as name and email address) and demographic information (such as postal code, age, or income level) and other information that is used by Trader to provide services. Trader uses the customer contact information from the registration form to send the user information that he or she has requested regarding the Site or regarding services offered by Trader.
This Site uses an ad form for customers to place online and/or print ads. One of the express purposes of the Site is to gather contact information provided voluntarily by customers to be published either online or in print, as the case may be, and in connection with items that are for sale by customers. Trader has no control over who views online or print ads. Contact information provided may be used to contact customers when necessary. We collect customers' financial information (such as account or credit card numbers) to bill the user for products and services, but retain this information only as required to process the transaction and for as long as may be required by law.
Demographic and profile data is also collected at the Site. We use this data to tailor each visitor's experience at the Site, showing the user content that we think he or she might be interested in, and displaying the content according to the user's preferences.
Trader's online surveys ask visitors for contact information (such as email addresses) and demographic information (such as postal code, age, or income level). Trader uses contact data from our surveys to send users information about our products and services. Users may opt-out of receiving future mailings (see the Opt-Out section below).
Trader may use customer information for additional purposes that may be identified at or before the time that the information is collected. Trader also uses information from customers for accounting and transaction completion purposes.
Disclosure of Personal Information
Trader may disclose certain personal information as follows:
- to third party service providers and to affiliated entities in order to carry out work on behalf of Trader,
- to law enforcement agencies for the purposes of investigating fraud or other offences, or
- to legal, financial, and other professional advisors or in connection with the sale or reorganization of all or part of its business or operations.
Except as provided above, Trader will not use or disclose personal information for purposes other than those for which it was collected, except with the consent of the individual or as required or permitted by law.
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